Conventional vs digital die-cutting

What is the difference between conventional & digital production? The main difference between the two production methods depends on the different print runs that a customer requires. If a customer requires large quantities then this is usually produced in a conventional way. If you need smaller quantities, this is often done digitally. It is the printer’s job to make sure that the dimensions of a label are placed as correctly as possible on a web. The width of the paper web that can be printed on usually depends on the machine to machine. The printer tries to print as many labels as possible next to each other on the same web to minimize the amount of excess.


If you want to punch out large quantities of blank or printed material, it is best to use a conventional rotary punch press. A conventional die-cutting machine uses a cliché per job. This is a metal plate that will convert the material from continuous roll to cut out roll. Once the technology is set up, production is many times faster than with digital solutions. The only disadvantage of working conventionally is that it involves some start-up time and costs (e.g. a cliché). 


If you want to produce smaller runs then it is often better not to go for conventional printing. With that reason digital printing became very popular. Here we look at a solution for example to answer a demand for promotional stickers or other marketing purposes. A big plus of digital die-cutting is that you have the possibility to go for very personalized printing. Each label can be printed and cut differently. A big new trend is the hyper-personalization of products. With digital printing this is perfectly possible. Print at a low price and at an outstanding quality. With digital printing, there are lower standard costs involved than with conventional. 

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