Home / LX910e Primera colour label printer

LX910e Primera colour label printer

SKU: PRI74417

A fast and durable desktop colour roll label printer. Prints labels up to a width of 210mm at high quality (4800 dpi)

• Dye/Pigment inkjet
• Medium volume
• Medium ink cost/label

Read More

Primera LX910e Desktop Inkjet Color Label Printer

The LX910e desktop inkjet color label printer is the most popular device in the Primera range. Easily print your labels in-house or for private labeling, from 1 to several hundred labels per reference. Print quickly and flexibly, producing all your labels without waste and never running short. A fast and durable desktop color label printer on a roll. Print labels up to a width of 210mm in high quality (4800 dpi).

The LX910e is the fastest color label printer with the highest print quality ever developed by Primera.

The device utilizes a new thermal inkjet printhead with very high printing capacity, unparalleled in its performance.

With the LX910e, you quickly and easily get all the labels you need in a professional print quality.

With the LX910e, the possibilities are endless.

Print only one or 1000 labels with identical or unique data on each label.

Dye-based ink offers brilliant, vibrant colors for creating eye-catching labels for all your products. Pigment ink is highly durable for more industrial applications. Choose the ink that best suits the task without buying two separate printers!

Print with color or pigment ink, all with the same printer, by simply changing the ink cartridge.

Primera is one of the most well-known and best-selling manufacturers of desktop color label printers in the world. With the LX910e, a new benchmark in price and performance has been set.

Print Speeds

With print speeds up to 114mm per second, your labels are produced quickly and efficiently.

Best Print Quality Thanks to Inkjet Technology

The print quality on the LX910e is the best we have ever offered and likely the best you will ever find. Dare to compare! Receive identical samples from every printer you consider. Selling your products is much easier when you have the most professionally looking labels.

Dual Ink System

Print with dye-based ink for the most colorful and vibrant-looking labels. Replace the all-in-one ink cartridge in 2-3 seconds and print with pigment ink for the most durable labels.

Primera is a well-known manufacturer in the color label printer world. The first color label printer on the market was a Primera device. Tasco has been distributing their printing solutions since then. Ideal products for easily and quickly printing labels in small to medium quantities internally. Check out the rest of the Primera range in our lineup here.

Article Number: PRI74417


Print Method: Thermal inkjet; dye or pigment ink cartridges
Print Resolution: Up to 4800 dpi
Print Speeds: Draft Mode: 114 mm per second
Normal Mode: 33 mm per second
Highest Quality Mode: 13.72 mm per second
Inks: Interchangeable dye-based or pigment-based ink cartridges
Colours: 16.7 million
Colour Matching: ICC colour profiles included for Primera’s gloss white, matte white and clear label materials; additional colour profiles can be loaded by user
Max. Print Width: 210 mm
Media Width: 213 mm
Media Types: Roll-fed pressure-sensitive labels, or roll-fed tags
Media Sensing: Moveable see-through sensor for die-cut labels; reflective sensor for labels and tags with black stripe; can also use continuous and pre-printed labels and tags
Supply Roll: 152 mm maximum diameter on 76 mm (3”) core
Ink Level Warning: Calculates actual number of prints remaining based upon ink usage of graphics being printed
Indicator Lights: Power, Pause, Ink
Controls: Pause, Load/Feed, Unload
Operating Systems: Windows® 7/10+, Mac® OS X v10.9+
Data Interfaces: USB 2.0
Label Design Software: BarTender UltraLite Primera Edition and NiceLabel Free 2017 Primera Edition included. Can also be used with most other popular label design and graphics software programs
Electrical Rating: 12 V DC, 5.0 A
Power Requirements: 100-240 V AC, 50/60 Hz, 1.7 A
Certifications: UL, UL-C, CE, FCC Class B
Weight: 16.6 kg
Dimensions (WxHxD): 438 mm x 231 mm x 438 mm
What’s in the Box: LX910e Color Label Printer, 4×3” Primera Paper High Gloss starter roll, dye ink cartridge, USB 2.0 cable, power cable and transformer and Quick Start instructions.
Cutter: Built-in fully automatic pizza-wheel cutter




On the supplies page of this machine, you will find all possible consumables.

Type product

Device, Label printer





Print technology


Max print resolution (dpi)


BS5609 standard


Max print speed m/min



Desktop printer

Printhead technology

Shuttle head, Waterbase dye, Waterbase pigment

Max print width (mm)


    Ask your question directly

    If you want Tasco to respond soon with your question, be sure to fill out contact information.




    You may also like…

    Who are we ?

    Tasco, distributor specializing in print solutions, has been providing high-quality products and personal service for 30 years

    • +30 years of experience
    • Personalized Advice
    • Carefully selected brands
    • Free post-sale support
    Scroll to Top